Monday, September 1, 2008

Colorful Imaginations to launch Dinosaur King Toys to UK

Vivid Imaginations will launch US toy brand Dinosaur King in UK in the coming year. The range, aimed at boys aged involving four and nine years old, has been urbanized from an animated TV show.

The company has signed a distribution agreement with maker 4Kids Entertainment to give out the toys. The range will have dinosaur figures and role play items inspired by the series, at present airing on Jetix in the UK. The launch association will be formed in the US by Vivid's dispenser partner Playmates. The advertisements will subsequently be adapted by agency Focus on Kids for the UK and Ireland.

The TV series Dinosaur King has been running on Jetix ever since the start of 2008 and is at present the network's top-rated show for Kids four to 15 year olds, and it is because of run on free-to-air channels early in the coming year. The TV show is based on an arcade and collectable card match, created by Sega, and it chronicles the adventures of Max and his two best friends Rex and Zoe, who have revealed a mysterious set of dinosaur cards and a stone slate that contain the power to carry dinosaurs back to life.


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